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Cuneiform® for CRM

Know now if your business data is fit-for-purpose

PeerNova’s Cuneiform® for CRM is a business data quality application that enables CRM Admins, data stewards, and implementation teams to rapidly assess and quantify data quality challenges and business risks to prioritize and direct improvement efforts effectively.



Quickly find Salesforce objects, fields, and records that hinder your business initiatives

Know where to start to unlock the secret that successful Salesforce Admins use to ensure their data quality meets their marketing and sales goals.


Easily assess your data quality in minutes rather than hours

Find out what your Salesforce data is really telling you in 30 minutes or less.


Confidently use profiling insights to ensure your data is always fit-for-purpose

Be the MVP of your team by iteratively fixing data quality errors before they negatively impact KPIs, ROIs, or worse.

Why rely on data that’s probably right?

Today, businesses of all sizes continue to struggle with low-quality data housed in their CRM. Poor-quality data can enter systems through many internal and external channels, producing a variety of inaccuracies and formatting inconsistencies (varying naming conventions and abbreviations, missing fields, duplicates, etc.). Over time, inconsistencies and further data degradation result in inaccurate analytics and reporting and, ultimately, poor customer experiences and decision-making.

Currently, CRM Admins and data stewards struggle to assess and improve the data quality in their CRMs, preventing stakeholders from fully realizing the potential of their customer and business data. It is imperative that admins and stewards can cyclically monitor and identify data quality issues to limit their impacts on sales, growth, and profitability.

Now available on the AppExchange
Admin Edition – Always Free!

Why should you assess
if your business business data is fit-for-purpose?

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To accelerate implementations and mitigate risks

For data migrations, bulk data loads, org merges, automation, analytics, AI planning and implementation


To ensure outcomes meet business expectations

For lead and opportunity assessment, contact assessment for privacy compliance assurance, forecast accuracy, contract assessment for signature readiness, SLA risk assessment, operational efficiency


To support operational excellence

For ongoing data quality monitoring, change impact assessments, compliance audits

“We are delighted to launch the first edition of what we believe will be a category-leading solution for data quality monitoring. Cuneiform for CRM will empower CRM Admins, data stewards, and implementation teams to efficiently and effectively evaluate their data quality, while leading impact-driven and sustainable improvements.”


Mehmet Orun, CDMP, PeerNova Sr. Vice President of Product, and a Salesforce veteran

Building a business data quality application that enables Salesforce® stakeholders to ensure their CRM data is high-quality and fit-for-business purpose to effectively assess, prioritize, and implement data quality improvements

Now available on the AppExchange
Admin Edition – Always Free!

Want to see our platform in action?

By leveraging the Cuneiform Platform, you can obtain and use more accurate, data-driven insights through effective data quality monitoring. Learn more about how we can help you with your important tasks.

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