PeerNova’s Cuneiform® for CRM is a business data quality application that enables CRM Admins, data stewards, and implementation teams to rapidly assess and quantify data quality challenges and business risks to prioritize and direct improvement efforts effectively.
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Know where to start to unlock the secret that successful Salesforce Admins use to ensure their data quality meets their marketing and sales goals.
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Find out what your Salesforce data is really telling you in 30 minutes or less.
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Be the MVP of your team by iteratively fixing data quality errors before they negatively impact KPIs, ROIs, or worse.
Today, businesses of all sizes continue to struggle with low-quality data housed in their CRM. Poor-quality data can enter systems through many internal and external channels, producing a variety of inaccuracies and formatting inconsistencies (varying naming conventions and abbreviations, missing fields, duplicates, etc.). Over time, inconsistencies and further data degradation result in inaccurate analytics and reporting and, ultimately, poor customer experiences and decision-making.
Currently, CRM Admins and data stewards struggle to assess and improve the data quality in their CRMs, preventing stakeholders from fully realizing the potential of their customer and business data. It is imperative that admins and stewards can cyclically monitor and identify data quality issues to limit their impacts on sales, growth, and profitability.
For data migrations, bulk data loads, org merges, automation, analytics, AI planning and implementation
For lead and opportunity assessment, contact assessment for privacy compliance assurance, forecast accuracy, contract assessment for signature readiness, SLA risk assessment, operational efficiency
For ongoing data quality monitoring, change impact assessments, compliance audits
Mehmet Orun, CDMP, PeerNova Sr. Vice President of Product, and a Salesforce veteran